The origins of this oldest continuously operating watch manufacture can be traced back to 1755 when Jean-Marc Vacheron opened his workshop in Geneva. His highly complex watches were particularly appreciated by clients in Paris. The development of such an important outlet for horological works there had a lot to do with the emergence of a wealthy class around the powerful French court. The Revolution put an end to all the financial excesses of that market, however, and the Vacheron company suffered as well... until the arrival of the marketing wizard François Constantin in 1819.
Fast-forward to the late twentieth century: The brand with the Maltese cross logo had lost some of its pizzazz but evolved into a tradition-conscious keeper of haute horlogerie under the aegis, starting in the mid-1990s, of the Vendôme Luxury Group (today's Richemont SA). In the last few years, a new collection has come to light that combines modern shapes with traditional patterns. The company has been expanding steadily. In 2013, it opened new boutiques in the United States as well as China, and it has become a leading sponsor of the New York City Ballet.