The Longines winged hourglass logo is the world’s oldest trademark, according to the World Intellectual Property Organisation (WIPO). Since its founding in 1832, the brand has manufactured somewhere in the region of 35 million watches, making it one of the genuine heavyweights of the Swiss watch world. In 1983, Nicolas G. Hayek merged the two major Swiss watch manufacturing groups ASUAG and SIHH into what would later become the Swatch Group. Longines, the leading ASUAG brand, barely missed capturing the same position in the new concern; that honor went to Omega, the SIHH frontrunner. However, from a historical and technical point of view, this brand has what it takes to be at the helm of any group. Not only did Longines equipped polar explore Roald Amundsen and air pioneer Charles Lindbergh with their watches. It has also been the timekeeper at many Olympic Games and, since 2007, the official timekeeper for the French Open at Roland Garros. In fact, this brand is a major sponsor at many sports events, from riding to archery.

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